BOOK DIRECT
SPI Rentals has partnered with Find Rentals since 2019 to increase visibility, drive qualified website traffic, strengthen its brand, and generate more direct booking opportunities in South Padre Island, Texas.
A comparison of Google Analytics performance from 2024 to 2025 demonstrates significant year-over-year growth in both last-click direct bookings and assisted bookings attributed to Find Rentals.
In 2024, Google Analytics identified:
36 key events
$58,570.50 in booking revenue
41.15 key events
$97,107.54 in assisted booking revenue
Total Identified Direct + Assisted Revenue: $155,678.04
These results demonstrate an important part of measuring Find Rentals' impact. Some travelers move directly from Find Rentals to SPI Rentals and complete a reservation, while others discover or engage with SPI Rentals through Find Rentals but return through another channel before booking.
In 2025, the measurable results increased substantially:
72 key events
$83,390.24 in booking revenue
75.02 key events
$105,156.61 in assisted booking revenue
Total Identified Direct + Assisted Revenue: $188,546.85
| Performance Metric | 2024 | 2025 | Growth |
|---|---|---|---|
| Last-Click Direct Booking Events | 36 | 72 | +100% |
| Direct Booking Revenue | $58,570.50 | $83,390.24 | +42.4% |
| Assisted Booking Events | 41.15 | 75.02 | +82.3% |
| Assisted Booking Revenue | $97,107.54 | $105,156.61 | +8.3% |
| Total Identified Revenue | $155,678.04 | $188,546.85 | +21.1% |
One of the strongest results was the increase in last-click direct booking events.
Google Analytics identified 36 direct booking key events in 2024 compared with 72 in 2025, representing a 100% year-over-year increase.
Revenue associated with those direct booking events increased from $58,570.50 to $83,390.24, representing approximately 42.4% growth in directly attributed booking revenue.
This is particularly important because these are the reservations where Find Rentals can be connected to the booking through last-click attribution.
The data also demonstrates why evaluating marketing performance exclusively through last-click bookings can understate the value of a marketing channel.
Assisted booking key events increased from 41.15 in 2024 to 75.02 in 2025, an increase of approximately 82.3%.
Associated assisted booking revenue increased from $97,107.54 to $105,156.61.
These bookings represent travelers where Find Rentals participated in the booking journey but did not receive final-click attribution.
A traveler may discover SPI Rentals, one of its properties, or South Padre Island through Find Rentals and later return through Google, a direct website visit, email, or another source to complete the reservation.
When last-click direct booking revenue and assisted booking revenue are considered together, Google Analytics identified:
2024: $155,678.04
2025: $188,546.85
That's an increase of $32,868.81 in identified booking revenue, representing approximately 21.1% year-over-year growth.
Even more significant, the combined number of direct and assisted key events increased from 77.15 in 2024 to 147.02 in 2025, an increase of approximately 90.6%.
The SPI Rentals case study illustrates why Find Rentals evaluates marketing performance across more than one attribution point.
Revenue Attribution identifies direct reservations that can be measurably connected to Find Rentals.
Booking Influence recognizes reservations where Find Rentals participated in the traveler's discovery and decision process even though another channel ultimately received final-click attribution.
There may also be additional bookings influenced by Find Rentals that cannot be identified through available analytics and attribution data.
For that reason, the figures in this case study represent identified performance rather than the complete potential influence of Find Rentals.
The results demonstrate how Find Rentals can contribute at multiple stages of the booking journey by creating visibility, introducing travelers to a professional vacation rental manager, driving qualified website traffic, generating measurable direct bookings, and influencing reservations that may ultimately be attributed to another channel.
The momentum has continued into 2026. Find Rentals has already identified more than $180,000 in total direct and assisted booking revenue for SPI Rentals in 2026. With the year still in progress, these results provide further evidence of the long-term value of the partnership and Find Rentals' continued role in increasing visibility, driving qualified traffic, influencing the booking journey, and generating measurable direct booking opportunities.
From $155,678 in identified revenue in 2024 to $188,546 in 2025 and already $180,000+ in 2026, SPI Rentals continues to demonstrate how sustained Book Direct marketing can build measurable results over time.
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