Vunique Vacations Case Study

Case Study: High-Intent Traffic That Converts

Find Rentals Client Success Story: Vunique Vacations

Client Overview

Vunique Vacations is a growing vacation rental company managing a luxury portfolio of premium properties. With an emphasis on direct bookings, brand-controlled guest relationships, Vunique Vacations partnered with Find Rentals to increase visibility, attract booking-ready travelers, and drive measurable conversion activity back to its own website.

The Challenge

As Vunique Vacations expanded its portfolio, the company needed a marketing channel that could:

• Deliver strong exposure for a growing property inventory

• Attract travelers actively searching for spectacular luxury rentals

• Generate high-intent actions, not just impressions

• Support direct bookings without competing for the reservation

Vunique Vacations provides an experience for their guests that is unmatched in the industry.

The Find Rentals Solution

Find Rentals provided Vunique Vacations with enhanced visibility through optimized property listings and company advertising.

Key features included:

• Individual property listings designed for traveler discovery

• Company advertising to boost brand awareness

• Book Direct and Calendar buttons that route travelers from Find Rentals property pages back to the exact same property on Vunique Vacations’ website

This ensured travelers remained within Vunique Vacations’ direct booking ecosystem at the most critical decision points.

Performance Results (Past 12 Months)

Portfolio Snapshot

• 45 Properties Listed

Visibility & Traffic

• Total Visits: 50,767

  • Property Page Visits: 40,482

  • Company Ad Visits: 10,285

• Total Ad Impressions: 154,959

These results demonstrate strong visibility and discovery, particularly at the property level where booking decisions are made.

Traveler Engagement, Conversions, and Revenue Generated

• Total Conversions: 1,201

Breakdown of High-Value Actions:

• Calendar Button Clicks: 660

• Book Direct Clicks: 388

• Virtual Tour Clicks: 111

• Phone Calls: 18

• Emails: 6

• Website Homepage Visits from Company Ads: 18

• ROI: 5X Net - $5 made for every $1 spent with Find Rentals

Important Clarification:
Book Direct and Calendar clicks send travelers directly from Find Rentals property pages to the same property on Vunique Vacations’ website capturing guests at peak booking intent.

Key Outcomes

Exceptional Conversion Performance

With 1,201 total referrals from 50,767 visits, Vunique Vacations achieved a referral rate of ~2.4%, significantly higher than typical listing-based marketplace traffic.

High-Intent Booking Actions

More than 1,048 engagement actions (Book Direct + Calendar clicks) sent travelers into Vunique Vacations’ owned booking funnel.

Strong Engagement Per Property

Despite a relatively small and partially new portfolio, Find Rentals delivered:

• High engagement across established listings

• Immediate performance even as new properties were added

• Scalable results as inventory grows

Business Impact

By leveraging Find Rentals, Vunique Vacations achieved:

• Strong traveler exposure across both property and brand advertising

• Hundreds of booking-ready guests routed directly to its website

• Increased engagement through advanced tools like virtual tours

• A direct booking channel that supports growth without all the fees

Conclusion

Find Rentals delivered measurable, high-quality results for Vunique Vacations—driving strong traffic, exceptional conversion performance, and hundreds of direct booking actions. Even with a growing portfolio and newly added properties, Find Rentals proved to be a powerful platform for connecting Vunique Vacations with travelers who are ready to book.

Find Rentals doesn’t just generate qualified traffic - it delivers travelers who book!