Case Studies

For professional vacation rental managers, the challenge is clear: online travel agencies dominate visibility, control guest relationships, and charge steep commissions that erode profitability. Find Rentals was created to solve that problem delivering qualified, booking-ready travelers directly to property managers’ websites without taking a percentage of the reservation.The following case study highlights how Find Rentals consistently delivers measurable results, sustainable growth, and long-term value for property management companies everywhere.

Client Overviews

Vunique Vacations

Williamson Realty

Background

OTA commissions were consuming a significant portion of revenue, while guest communication and brand visibility were controlled by third-party platforms. Despite strong properties and competitive pricing, XYZ struggled to:

• Increase direct bookings

• Gain meaningful visibility on Google

• Build brand recognition outside of OTAs

• Reduce acquisition costs without increasing workload

The company needed a marketing channel that supported—not replaced—their direct booking strategy.

That search led them to FindRentals.com.

Why They Chose Find Rentals

XYZ selected Find Rentals because the platform aligned directly with their business goals. Key deciding factors included:

• 100% direct booking traffic that sends travelers straight to the company’s website

• Low, fixed annual cost of $48 per property per year

• Inclusion in Google Vacation Rentals, increasing search visibility

• Custom SEO-optimized property pages designed to rank for long-tail searches

• U.S.-focused traveler audience, matching their target market

Unlike OTAs, Find Rentals positioned itself as a true marketing partner not a competitor.

Implementation & Setup

Implementation was fast and efficient, requiring minimal effort from the client. Find Rentals handled nearly the entire process, including:

• Creating individual, SEO-optimized property listing pages

• Building a branded company profile with rich content and trust signals

• Syncing availability calendars and direct website links

• Publishing listings to Google Vacation Rentals

• Monitoring performance and providing monthly traffic summaries

From the client’s perspective, setup took less than a day.

Results Reviewed Quarterly

Increased Direct Bookings

Year-over-year, Companies see an increase in direct reservations. Guest feedback frequently cited Find Rentals and Google Vacation Rentals as discovery sources, confirming the platform’s influence at the booking decision stage.

Dramatically Lower Acquisition Costs

OTA commissions were replaced with a predictable, fixed investment:

• $48 per property per year

• Total investment: X (based on Z properties)

In most cases, a single direct booking covered the entire annual cost, making Find Rentals one of the highest-ROI channels in the company’s marketing mix.

Stronger Guest Relationships

Because Find Rentals sends guests directly to the property manager, XYZ regained full control of the guest relationship. This led to:

• Easier communication

• Higher repeat booking rates

• No platform restrictions or message delays

• Stronger brand loyalty

What the Client Values Most

“It’s the one marketing channel that never takes a cut of our revenue and actually helps us build our own brand. It’s hands down the best ROI in our marketing stack.”

XYZ consistently highlights the value of:

• Reliable, high-intent traffic

• Professional visibility on Google Vacation Rentals

• SEO results they couldn’t achieve on their own

• Transparent pricing with no surprises

• A platform built specifically for U.S. vacation rental managers

Significant SEO Gains

Conclusion

Find Rentals has become one of XYZ Vacation Rentals’ most dependable sources of direct booking traffic. For a modest annual investment, the company gained long-term SEO visibility, measurable traveler engagement, and complete ownership of the booking experience.

For property managers looking to reduce OTA dependence, protect margins, and grow sustainable direct bookings, Find Rentals delivers proven results without taking the booking away from you.