Williamson Realty Case Study

Case Study: Driving High-Intent Traveler Traffic and Direct Booking Actions

Client Overview: Williamson Realty Success Story

Client Overview

Williamson Realty is one of the top vacation rental management companies in Ocean Isle Beach, NC overseeing a diverse portfolio of high-quality vacation properties. With a focus on increasing direct bookings, and expanding its distribution reach, while maintaining control of the guest relationship, Williamson Realty partnered with Find Rentals to expand its digital reach while avoiding reliance on commission-heavy online travel agencies.

The Challenge

Williamson Realty sought a marketing solution that could:

• Provide meaningful exposure for a large property portfolio

• Attract travelers actively searching for specific vacation rentals

• Drive high-intent traffic back to its own website

• Support direct booking strategies without competing for the reservation

The goal was not simply visibility, but measurable traveler engagement that translated into real booking opportunities.

The Find Rentals Solution

Find Rentals delivered superior property-level and brand-level exposure through its traveler-focused marketplace. By featuring optimized property listings and company advertising, Find Rentals connected Williamson Realty’s properties with travelers who were already in the planning and booking phase of their trip.

Key solution components included:

• Optimized individual property listings

• A branded company profile for increased trust and recognition

• Book Direct and Calendar buttons that redirect travelers to the exact same property page on Williamson Realty’s website

These features ensured Find Rentals supported—rather than replaced—Williamson Realty’s direct booking funnel.

Performance Results (Past 12 Months)

Portfolio Scale

• Total Properties Listed: 212

Visibility & Traffic

• Total Visits: 168,778

  • Property Page Visits: 159,730

  • Company Profile Visits: 9,048

• Ad Impressions: 30,123

These results demonstrate consistent exposure to travelers actively searching for specific vacation rental properties.

Traveler Engagement & Conversions

• Total Conversions: 847

Breakdown of High-Intent Actions:

• Calendar Button Clicks: 580

• Book Direct Button Clicks: 253

• Phone Calls: 7

• Emails: 3

• Website Homepage Visits from Company Ads: 4

• $16,000+ Direct Booking Revenue 

Important Clarification:
Calendar and Book Direct clicks take travelers directly from Find Rentals property pages to the same property on Williamson Realty’s website—capturing guests at the moment of booking consideration.

Key Outcomes

High-Quality, Property-Level Traffic

Over 94% of total visits were to individual property pages, reflecting strong traveler intent and focused discovery.

Direct Booking Enablement

More than 830 high-intent booking actions drove travelers into Williamson Realty’s owned booking environment, helping reduce dependence on third-party platforms.

Scalable Performance Across a Large Portfolio

With 212 properties listed, Find Rentals proved its ability to generate consistent engagement and booking intent across a sizable inventory.

Business Impact

By leveraging Find Rentals, Williamson Realty achieved:

• Increased exposure to qualified, ready-to-book travelers

• A reliable stream of direct-booking-focused traffic

• Greater control over the guest relationship and booking experience

• Reduced reliance on high-commission OTAs

Conclusion

in 2025, Find Rentals delivered excellent performance for Williamson Realty by pairing targeted traveler exposure with direct booking pathways. The platform generated substantial property-level traffic and hundreds of high-intent booking actions, reinforcing Find Rentals’ role as a results-driven marketing partner for professional vacation rental managers.

Find Rentals delivers travelers who are ready to book without taking the booking away from you.

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